| Study programme | DSMKR22 - Marketing Communication and Advertising |
| Study | Grade of study - III. - doctoral, study form - full time, study type - Single degree study |
| Document type: | Description of the study programme |
| The name of the university | Constantine the Philosopher University in Nitra |
| The seat of the university | Tr. A. Hlinku 1, 949 01 Nitra I |
| The name of the faculty | Faculty of Arts |
| The seat of the faculty | Štefánikova 67, 949 01 Nitra I |
Does not apply for this study programme.
The aim of the study programme Marketing Communication and Advertising at the 3rd degree is to create a platform for the education of specialized, high quality experts in this field of study and to prepare highly specialized experts so that the graduates are characterized by analytical, creative, independent and critical thinking, which they can adequately and flexibly use even in dynamically changing conditions of the developing field. They are able to design new concepts, specific orientations, master the process of creating promotional resources at a very high level and can manage and implement comprehensive and international marketing communication and advertising campaigns. They can creatively and independently design and implement extensive marketing and communication research but also work effectively in international teams, manage international and national teams in the field of marketing communication and advertising, independently prepare large projects, and take responsibility for complex solutions in marketing communication and advertising.
Knowledge:
The graduates of the doctoral study programme have considerable and extensive professional and methodological knowledge in the field of marketing communication and advertising, on the basis of which they implement innovations and apply originality in research design but also in the development of practice. They have thorough theoretical and methodological knowledge in the field of marketing communication, on the basis of which they can correctly determine, design and implement specific scientific methods for the implementation of basic and applied research in the theory and practice of marketing, communication and research institutions. They also understand the broader context of marketing communication, not only economic, legal, political, and social but also psychological, ethical, aesthetic and cultural. They apply this knowledge in their own original proposals and the creation of outputs, as well as in the application of the obtained information and research results in the contexts of the theory and practice of the field and in the context of the socio-cultural situation of today's society.
Skills:
The graduates of the doctoral study programme practically master advanced and highly specialized research methods and procedures, and applies them in an independent creative search for solutions to marketing communication tasks. On the basis of the synthesis of current knowledge, they can design and formulate original relevant hypotheses, propose complex innovative solutions to complicated problems. Based on their own research and the resulting findings, they skilfully create autonomous judgments and appropriate strategies beneficial for the further development of the field of study. They appropriately evaluate concepts and theoretical frameworks. They also perceive and apply an interdisciplinary approach, while at the same time are able to design, verify and implement new procedures in their research and their work.
Competencies:
The graduates of the doctoral study programme have creative, independent, critical and analytical thinking, which can be promptly and flexibly applied even in dynamically changing conditions of the developing field, technological possibilities and society. They are able to present the results of their own original research at a scientific forum and conduct a professional dialogue both in the Slovak Republic and abroad with an international professional and scientific community. They can design new concepts, specific focus of author's research and take a leading position in teams within research projects in the field of marketing communication. They can coordinate research or work teams effectively and responsibly. The graduates are able to plan their own self-development, participate in the development of the study field and the society in the context of educational society, scientific and technical progress.
Graduates of the doctoral study programme Marketing Communication and Advertising are prepared to be employed mainly in the academic sphere, in research (research agencies of media and marketing communication), and in leading positions in media and marketing institution, such as: researcher in the field of media and marketing communication, university teacher specializing in marketing communication, academic researcher, head of publishing, director and manager of media or marketing institutions, specialist in marketing communication, ideamaker, Senior EU Public Policy employee, information manager, advanced data analyst or journalist. Graduates can also work in the non-profit sector, social marketing culture, media, science, research and education supporting institutions, as well as in public administration.
The given study programme does not have regulated professions in compliance with the sector-specific requirements for the profession according to a special regulation.
The study programme reflects the requirements of potential employers, institutions and organisations. The following relevant external stakeholders have issued a statement or a favourable opinion on the submitted study programme (attached):
Česká marketingová společnost (Czech Marketing Society)- Ing. Tomáš David (president of ČMS)
Mayer / McCann Erickson s.r.o. - Aleš Kohút (managing director)
Design Ateliér - Mgr. Ján Huňady, PhD. (company owner)
Prounion, a.s. - Silvia Ilková (member of the Supervisory Board)
University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication - Assoc. Prof. PhDr. Ľudmila Čábyová, PhD. (dean of FMK UCM)
College of Enterpreneurship and Law, Inc. Prague, Department of Marketing - Ing. Vladimír Vavrečka, CSc. (head of the Department of Marketing)
Statements are available in attachement.
https://drive.google.com/drive/folders/18tyO4SDlEtZwJ7ljMqpe5SHRziPuzvse?usp=sharing
Supporting statements on the submitted study programme have also been provided by following graduates (attached).:
Graduates
Bc. Lucia Hasprová - Wasper Digital – student digital agency (company manager)
Mgr. Martin Benca - Mayer/McCann Erickson s.r.o. (creative director)
Mgr. Ján Huňady, PhD. - Design Ateliér (company owner)
Mgr. Lenka Chobotová - LEGO Denmark (Senior Sustainability Insights Manager in Corporate Affairs)
Mgr. Michaela Kertészová - Europa 2 (copywriter, radio presenter)
Mgr. Jana Pazderová, PhD. - www.artcompany.sk (creative producer and director)
Mgr. Katarína Pereszlényiová - Kofola, a.s. (Senior Brand Manager)
Mgr. Terézia Strapková - JAM Film 1999 (assistant director)
PhDr. Ivana Bulanda, PhD. – College of Enterpreneurship and Law, Inc. Prague, Department of Marketing (assistant professor)
PhDr. Stela Geregayová, PhD. - PR&Media Consulting (PR communication expert)
PhDr. Barbora Gero, PhD. - Prounion, a.s. (chairman of the Supervisory Board, senior manager)
Statements are available in attachement.
https://drive.google.com/drive/folders/1omg_FbTo0Y_8zdmlxDAaeb8A8s1h66qy?usp=sharing
Graduates of the study programme Marketing Communication and Advertising (3rd degree) will acquire the theoretical knowledge and practical skills needed to perform activities in the field of marketing communication research, academic activities but also in the spectrum of marketing-communication and advertising professions with emphasis on working with data and information in the field of consumer behaviour, as well as product and consumer strategies. Graduates will acquire the skills necessary for independent author analysis of large and complex data, as well as for the management of institutional, media strategies and policies, preparation of projects and research tasks, and interpretation of results. After completing the study programme, the graduates are able to creatively perform scientific research and contribute to the development of the study field. They can work in several spheres of social science practice, the basis of which is the acquisition and work with media and marketing information, as well as digital data and documents. Graduates apply their knowledge and the results of their own research activities in practice, and at the same time contribute with their own research and creative activity to the development and progress of the study field. Graduates of the study programme are employable in a wide range of media and communication institutions, institutions focused on marketing communication as well as research in the broadest sense, including television, press, communication and advertising agencies, press agencies, radio, and cultural institutions with art marketing department, as well as non-profit and private sector (communication departments, marketing departments, media, advertising companies, etc.).
The department has long-term experience in establishing partnerships with marketing practice. The creative staff of the Marketing Communication study programme have long linked their theoretical scientific work with business practice and the public sector, especially at lower degrees of study, e.g. by modifying the content of subjects but also by applying social responsibility in the creation of visual communication within the contracts of cooperating companies and non-profit organisations. At the master's but especially at the doctoral degree, it is mainly a modification of research tools for measuring / perception of marketing communication acts (psychosemantic methods, media discourse analysis, creative product criteria, statistical tools in digital marketing). The Department of Mass Media Communication and Advertising has long cooperated with the business sector in the segment of the creative industry of communication agencies - cooperation with VISIBILITY s.r.o., SCR® Interactive, Zaraguza, TRIAD Advertising within specific marketing assignments from advertising agencies and subsequent marketing practice / internships of selected students. In 2021, we provided internships based on contractual documentation (Memoranda of Cooperation) in partner communication agencies of national character ContentFruiter s.r.o., Effectix s.r.o., Respect APP s.r.o. and TRUE COLORS s.r.o. The creative staff of the Marketing Communication study programme annually organizes international student competitions in the field of media and communication studies. Doctoral students take part in their organization and supervise them. Well-known Slovak creative agents of marketing and digital marketing agencies acts as judges of visual and audiovisual media and marketing products. Thematic workshops are also a part of the competitions.
These competitions are:
Cirkulátor: 2004 - 2019
See: https://www.facebook.com/%C4%BDudsk%C3%A9-pr%C3%A1va-a-protipredsudkov%C3%A1-v%C3%BDchova-1515759555408619, (co-founder was the then doctoral student Mgr. V. Szabóová)
Cena Inkubátora multimediálnej tvorby: 2020 - now.
See: https://fb.watch/9nYIsiIqep/
See also:
https://www.facebook.com/kmkar.ukf.sk
The members of the jury in these competitions are experts in the industry who regularly invite the best participants to cooperate, offer them an internship or even a job in their agencies.
The employability of graduates and the connection to practice is increased also by Inkubátor multimediálnej tvorby (Multimedia artwork incubator):
doc. Mgr. Lukasz P. Wojciechowski, PhD., specialist in marketing communication, who also worked in film production he also worked in film production, as an assistant director and photographer in international projects - e.g. films Jánošík, Nebo peklo zem (Heaven hell earth), Môj otec gulag (My father gulag), Let bocianov (Flight of storks), Jahodové víno (Strawberry wine), Lietajúci Cyprián (Flying Cyprian), Sviňa (Scumbag). He was awarded the Grand Prix of Theater Photography, an award at the Emigra Film Festival.
PhDr. Jiří Závozda. University teacher at the Metropolitan University Prague, member of the Czech Television Council, in the past director of news department at television station TV Prima.
Mgr. Róbert Slovák. Creative director, member of the Arbitration Commission of the Advertising Standards Council, in the past president of the Art Directors Club and the Club of Advertising Agencies of Slovakia.
Mgr. Lukáš Lukonič. Copywriter and ideamaker at Respect APP, worked at Core4 Advertising, Istropolitana Ogilvy.
Mgr. Peter Ohrajter. Marketing Director of ESET sro., worked at Wiktor Leo Burnett, Mayer/McCann Erickson.
Mgr. Andrej Csino. Creative & strategy director in CORE4 Advertising.
Mgr. Jasmína Naddourová. Account executive in McCann Prague, clients: Air Bank and Nokian Tyres, member of the Hospital Assistance project team.
Mgr. Tina Minor (illustrator and ideamaker, draws for Slovak and foreign brands such as Orange, Red Bull, McDonald’s, dm Drugstore, Zlatý Bažant Brewery, Forbes, The Red Cross, Dôvera insurance company, etc., as well as for advertising agencies).
Mgr. Martin Kovarík - Copywriter in MUW Saatchi & Saatchi, Made By Vaculik.
Mgr. Lucia Madalová. Account Manager. Visibility s.r.o..
Mgr. Jakub Čupka. Creative director. GALTON Brands - worked for brands such as FORBES, GSK, ZSE, LEDVANCE, UNIQA, RESCO or ČSOB bank.
Mgr. Hana Baňacká. Marketing and PR manager. ATRIOS, s.r.o.
Graduates of the doctoral study programme working in important positions in the media and agencies:
Mgr. Ondrej Sočuvka, PhD. - PhD graduate, Mentor Campus Tel Aviv, Science and Technology, Mentoring of Artificial Intelligence startups in the field of Construction, Transportation and Events Management, Senior EU Public Policy and Government Affairs Manager, Google company, https://cerre.eu/biographies/ondrej-socuvka/, The Aspen Institute Central Europe
Mgr. Peter Celec, PhD. - PhD graduate, programme manager at TA3
Mgr. Zuzana Bačíková, PhD. - PhD graduate, Project Manager · IDEATEL s.r.o., Bratislava
Mgr. Martin Behul, PhD. - absolvent doktorandského, journalist, HN newspaper, https://sk.linkedin.com/in/martin-behul-6a784072
Ing. Soňa Borovská, PhD. - PhD graduate, Marketing communication, analyst, independent expert at ZPM Nitra
Mgr. Ján Kuciak, PhD. † - PhD graduate, journalist, news and media website aktuality.sk
Mgr. et Mgr. Ivana Vitteková, PhD. - PhD graduate, Ideamaker & Copywriter at Bistro.sk, but also at Wiktor Leo Burnett agency - Copywriter
PhDr. Stela Geregayová, PhD. - PhD graduate, PR & Media Consulting
Mgr. Daša Lofajová, PhD. - PhD graduate, Chair of the Editorial Board, Topmarketing.sk, Portál TopMarketing.sk is lead by the agency Agentúra EL s.r.o. Partizánska cesta 1513/9, 026 01 Dolný Kubín in cooperation with civic association OZ Femina and company, but also: Project manager in Orava Museum P. O. Hviezdoslava
Mgr. Petra Varga Dudášová, PhD. - PhD graduate, product photography Petra Varga Online, advertising agency
PhDr. Barbora Gero, PhD. - PhD graduate, senior manager, PROUNION a.s.
PhD graduates working in science and research, and at universities:
PhDr. Slávka Pitoňáková, PhD. - PhD graduate, dean at the Faculty of Humanities, field of study nr. 23. Media and Communication Studies, study programme Mediamatics and cultural Heritage Faculty of Humanities, University of Žilina
Doc. Mgr. Milan Banyár, PhD. - PhD graduate, deputy head of department at the Department of Marketing Communication, Faculty of Arts, Comenius University in Bratislava, field of study nr. 23. Media and Communication Studies, study programme Marketing Communication and Advertising, Faculty of Arts, Comenius University in Bratislava
Mg. Tatiana Deptová, PhD. - PhD graduate, secretary at the Department of Marketing Communication, Faculty of Arts, Comenius University in Bratislava, field of study nr. 23. Media and Communication Studies, study programme Marketing Communication and Advertising, Faculty of Arts, Comenius University in Bratislava
Doc. PhDr. Norbert Vrabec, PhD. mim. prof. - PhD graduate, head of the Department of Media Education, field of study nr. 23. Media and Communication Studies, study programme Mass Media Communication, study programme Media Relations, study programme Digital Games Theory, study programme Applied Media Studies, Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
Doc. PhDr. Daniela Kollárová, PhD. - PhD graduate, Assoc. Prof., Deputy Head of the Department of Marketing Communication, field of study nr. 23. Media and Communication Studies, study programme Marketing Communication, Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
Mgr. Magdaléna Balážiková (Kačániová), PhD. - PhD graduate, university teacher, assistant professor, field of study 23. Media and Communication Studies, study programme Digital Games Theory, study programme Applied Media Studies, study programme Marketing Communication, Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
Mgr. Zdenko Mago, PhD., mim. doc. – university teacher, Assoc. Prof., field of study 23. Media and Communication Studies, study programmes Digital Games Theory and Applied Media Studies, Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
Doc. Ing. Janka Beresecká, PhD. - PhD graduate, university teacher - Slovak University of Agriculture in Nitra
Mgr. Ján Huňady, PhD. - PhD graduate, university teacher CPU in Nitra, DESIGN ATELIÉR design-atelier.sk
Mgr. Peter Šagát, PhD. - consulting and counselling in marketing communication and PR, marketing management, assistance and communication support, brand and product management management
PhDr. Ivana Bulanda (Polakevičová), PhD. - PhD graduate, College of Enterpreneurship and Law, Inc. Prague, vice-rector for science and research, and foreign relations, Prague, Czech Republic
PhDr. Emanuel Orban, PhD. - Statistical Office of the Slovak Republic, Academy of Arts in Banská Bystrica, College of Business and Hotel Management. Brno, Czech Republic
Ing. Pavel Klička, PhD. - PhD graduate, university teacher, University of Finance and Administration, Prague, Czech Republic
The doctoral study programme Marketing Communication and Advertising (as well as bachelor's and master's programme) responds to the dynamic changes in the development of media and communication studies and reflects current trends not only from the domestic environment but also from abroad. The offer of courses therefore provides a strong foundation for graduates´ orientation in areas that are required in social and economic practice associated with marketing communication, media, creative work, evaluation of communication products and media or marketing research. The theoretical background therefore focuses on Methodology and methods of marketing communication research, Theory of media communication and communication models, Theory of marketing communication and communication management, Philosophical problems of humanities and social sciences, Research Ethics and Academic Integrity, Creation of scientific research project, Foreign language for academic purposes, but also other industry-relevant areas (e.g. Statistics, Academic skills and others). Employers evaluate the quality of the study programmevery positively - some statements are attached.
At the same time, doctoral students are frequently involved in international and national research projects, thus gaining practical academic skills, developing the ability to work in a creative team, leading specialized working groups (e.g. on specific tasks or subproject assignments), developing language and presentation skills at international forums (presentation of research results at conferences and symposia), refining their skills in conducting professional dialogue and argumentation, practically applying deep and highly specialized knowledge of the content of media and communication studies, as well as marketing communication, and their methodology in designing solutions to complex problems and tasks. Doctoral students often organize various events at the department. In addition to educational activities, they regularly organize or co-organize events at scientific and research level, including international ones. Doctoral students acquire practical skills not only by participating in projects and project tasks, but also by participating in foreign mobility, thanks to which they develop direct contact with the international science scene of marketing communication and research in the field, thus ensuring their own scientific development as well as transfer of pedagogical and research methods used abroad.
We also involve experts from other Slovak and foreign universities in the third degree education, who also have practical experience in working in media research or communication practice, e.g.:
The study programme Marketing Communication and Advertising was prepared and submitted in accordance with the formalized processes of quality assurance of education at CPU and at the Faculty of Arts CPU:
Status of the Board for the Internal Quality Assurance of Higher Education at CPU in Nitra
https://www.ukf.sk/images/univerzita/Uradna_tabula/Statut_RK_UKF_V11_schvaleny_vrukf_18032021.pdf and in Internal Regulation nr. 31/2021: Methodology of creating study programmes at CPU https://www.ukf.sk/intranet/vnutorne-predpisy/95-vnutorne-predpisy-2021/4945-smernica-c-31-2021-metodika-tvorby-studijnych-programov-na-ukf
System for Quality Assurance at the Faculty of Arts, CPU in Nitra
https://www.ff.ukf.sk/images/dokumenty/predpisy_formulare/dff-system-zabezpecenia-kvality.pdf
Status of the Board for Quality Verification at the Faculty of Arts, CPU in Nitra
https://www.ff.ukf.sk/images/dokumenty/predpisy_formulare/%C5%A0tat%C3%BAt_RKFF.pdf
Board for Quality Verification of Higher Education at the Faculty of Arts, CPU in Nitra
The Faculty of Arts CPU in Nitra has procedures and tools in place to approve, monitor and evaluate the implementation of study programmes, concerning (i) the definition of formal procedures for the approval of study programmes by bodies other than those implementing them; (ii) the development of study programmes carried out at the Faculty; (iii) monitoring the availability of appropriate teaching resources for the implementation of study programmes; (iv) formulating the expected learning outcomes and checking the actual outcomes in relation to the graduate’s profile; (v) monitoring student achievement and educational attainment; (vi) regular evaluation and review of study programmes; (vii) the involvement of students in study programme evaluation activities and ensuring feedback from employers, labour market representatives and other relevant organisations regarding the graduates’ employability.
Curriculum design of a study programme, including its content and form, is based on (i) the description of the fields of study and accreditation criteria/standards; (ii) the professional and qualification potential of creative workers and reflects the interest of applicants and the needs of the labour market. Study programmes are prepared in accordance with the formalised quality assurance processes of the CPU and the Faculty that determine responsibilities for each quality management process: (documents mentioned above). (https://www.ff.ukf.sk/images/dokumenty/predpisy_formulare/dff-system-zabezpecenia-kvality.pdf) The availability of teaching resources for the implementation of study programmes is ensured by the Faculty in cooperation with its departments and institutes by means of purchases of professional literature, editorial work of the Faculty, as well as establishing e-learning educational courses. The achievement of the expected learning outcomes, as set out in the course information sheets, is evaluated through student assessment questionnaires, in periodic evaluation reports on educational activities and in statistics of success in state examinations, as well as analysis of evaluations recorded in AIS. Regular evaluation and review of study programmes is carried out by the person responsible for the study programme, department staff, through student assessment questionnaires and quality assurance bodies at the faculty and university level.
Teachers involved in the implementation of the study programme regularly update the content of their subjects with the knowledge acquired from participating in scientific research projects. They publish the results of their scientific research activities in indexed periodicals, monographs and teaching texts, which serve as study literature for students of the study programme (Publication outputs are presented in the particular academic profiles of the teachers but are also available in the Library Information System KIS). The results of their scientific research and publication activities are also presented and promoted by creative workers in scientific and professional events for both the professional community and students. Feedback on the success of graduates’ employability is collected by the Faculty from employers via contacts with graduates and surveys carried out and initiated by the Faculty management and its departments/institutes.
The study in the doctoral study programme takes place according to the individual study plan under the guidance of the relevant supervisor, or if it is necessary in terms of the topic, also in cooperation of the supervisor with a consultant specializing in the particular topic.
The study plan of the study programme with all the required information and course information sheets is available at the following link:
https://drive.google.com/drive/folders/1aMwOIN6CzWo5rrV42zUKW4--XRfb6BHp?usp=sharing https://ais2.ukf.sk/ais/servlets/WebUIServlet?appClassName=ais.gui.vs.st.VSST178App&kodAplikacie=VSST178&uiLang=SK&viewer=web
Study section (min. 20 credits)
Compulsory courses
Philosophical Problems in Humanities and Social Sciences (prof. PhDr. Silvia Tomašková, CSc.)
Methodology and Research Methods in Marketing Communication 1 (prof. Mgr. Katarína Fichnová, PhD.)
Methodology and Research Methods in Marketing Communication 2 (prof. Mgr. Katarína Fichnová, PhD)
Research Ethics and Academic Integrity (prof. ThDr. Ján Zozuľak, PhD., doc. PhDr. Jarmila Maximová, PhD., doc. PhDr. Peter Korený, PhD.)
Compulsory elective courses (min. 50 credits out of 76)
Block – Marketing Communication and Advertising (min. 25 credits out of 35)
Academic Skills (doc. Mgr. Edita Štrbová, PhD., prof. Mgr. Peter Mikuláš, PhD., doc. Mgr. Györgyi Janková, PhD., prof. Mgr. Katarína Fichnová, PhD. and specialists for relevant topics)
Creation of Scientific Research Projects (doc. Mgr. Gyorgyi Janková, PhD.)
Foreign Language for Academic Purposes 1, 2 (prof. PaedDr. Elena Zelenická, PhD., Mgr. Oľga Csalová, PhD.,)
Advanced Statistical Methods for Media Communication (prof. RNDr. Anna Tirpáková, CSc., doc. Mgr. Ján Mačutek, PhD.)
Theory of Marketing Communication and Communication Management (doc. Ing. Milan Džupina, PhD.)
Media Communication Theory and Communication Models (prof. Mgr. et. Mgr. Peter Mikuláš, PhD.)
Block – Pedagogical Activities (min. 25 credits out of 41)
Teaching 1, 2, 3, 4
Other Pedagogical Activity or Consultation 1, 2
International Internships (monthly or weekly)
Research section (59 credits)
Block – Publication, Presentation and Organization Activities (min. 49 credits)
Block – Project Activities (min. 10 credits)
Other activities (22 credits)
Blok – Marketing Communication and Advertising (min. 22 credits)
Dissertation Project
Internal Opposition of Dissertation Progress 1, 2,3
Internal Opposition to the Preparation of the Dissertation
State examinations (min. 38 credits out of 42)
Compulsory courses (min. 36 credits)
Dissertation Defence
Defence of Initial Chapters of Dissertation
Methodology and Research Methods in Marketing Communication
Theory of Marketing Communication and Communication Management
Compulsory elective courses (min. 2 credits)
Theory of Mass Media Communication
Theory of Social Communication
Theory of Visual Communication
The study in the doctoral study programme Marketing Communication and Advertising takes place according to an individual study plan under the guidance of a supervisor. The study ends with the defence of the dissertation before the commission, which is drafted in accordance with the relevant regulations (§ 54 of Act No. 131/2002 Coll. on Higher Education Institutions and Amemdments to Certain Acts, as amended, and according to the Decree no. 614/2002 Coll. (of the Ministry of Education, Science Research and Sports of the Slovak Republic) on the study credit system. Furthermore, it folllows the Study regulations of CPU in Nitra and the Principles of Doctoral Studies at the Faculty of Arts, CPU in Nitra), and to proceed to the defence of dissertation it is necessary to meet the set conditions: students must obtain a specified number of credits (see study plans), successfully pass the dissertation examination, which is a state examination.
The dissertation examination consists of the Defence of Initial Chapters of Dissertation, two compulsory state examination subjects (Methodology and Research Methods in Marketing Communication, Theory of Marketing Communication and Communication Management), and one compulsory elective subject, which the students choose according to their field of interest and the topic of their dissertation. Students can choose from the following subjects: Theory of Mass Media Communication, Theory of Social Communication, Theory of Visual Communication.
The study plan consists of several parts: Study section, Research section, and a so-called Other activities section (Dissertation Project).
The Study section consists of subjects that are essential in terms of the study programme and its degree, considering the content and scale of the field of study, and the focus of the study programme (e.g. Theory of Marketing Communication and Communication Management, Media Communication Theory and Communication Models). This part of study is carried out mainly in the form of lectures, seminars, exercises and personal consultations, which are supplemented by individual study of relevant literature.
The Research section is linked to individual or team based creative research activity of the doctoral student and in terms of topic and content is related to the topic of the particular dissertation.
If the supervisor decides that it is beneficial for the student´s study, then Pedagogical activities (optional part) are also part of the doctoral study - e.g. Teaching, Other Pedagogical Activity or Consultation (they relate to the activity of a doctoral student at the bachelor's degree).
During the study, doctoral students, if it is relevant in terms of their topic and study focus, and if the circumstances (e.g. pandemic situation) allow it - they can participate in international internships abroad.
The study is based on a credit system. Students must obtain the required number of credits for each of the components of the study to successfully complete the study. Students must obtain at least 70 credits for the Study section and 59 credits for the Research section. Students will receive 38 credits for passing the dissertation examination.
The courses are designed to cover all relevant topics and areas of marketing communication in the degree and difficulty corresponding to the requirements for the doctoral degree, taking into account the standard credit load of the student (30 credits/semester).
The relevant extracurricular activities are described in more detail in part 3 on the employability of graduates. In addition to study plans and subjects designed in them, students develop their skills, acquire and expand their knowledge and foreign competencies through extracurricular activities, not only in standard activities (e.g. ŠVOUČ – Student Research and Professional Activities, or international competition Mladý delfín (Young Dolphin) - international competition of marketing projects for young people and students of Marketing and Marketing Communication) but also within the framework of specific activities initiated by the department staff, doctoral students and students: Cirkulátor - international student contest in creative advertising: 2004 - 2019 (see: https://cirkulator.eu/), Študentský okulár kreatívnej guerilly (ŠOKG) - international student competition of guerrilla campaigns organized by the Department of Mass Media Communication and Advertising CPU in Nitra since 2016 – until today, or the initiative created within the APVV project - Cena Inkubátora multimediálnej tvorby: 2020 (Incubator of Multimedia Production Award: 2020).
Profile courses are all compulsory courses (4) and a part of compulsory elective courses of the study programme in the block Marketing Communication and Advertising (5), while compulsory elective courses from the block in Research section also make the specific profile of the graduate complete (Publication, Presentation and Organization Activities as well as Project Activities). The selection of compulsory elective courses is carried out on the basis of the focus and professional profiling of the doctoral student and his dissertation. Profile courses are provided by university teachers in the position of a professor or associate professor who work at the university in the relevant field or related field of study for a set working time. In the doctoral study programme Marketing Communication and Advertising, these are the following courses (teachers are indicated in parentheses):
Philosophical Problems in Humanities and Social Sciences (prof. PhDr. Silvia Tomašková, CSc.), Methodology and Research Methods in Marketing Communication 1 (prof. Mgr. Katarína Fichnová, PhD.), Methodology and Research Methods in Marketing Communication 2 ( prof. Mgr. Katarína Fichnová, PhD.), Research Ethics and Academic Integrity (prof. ThDr. Ján Zozuľak, PhD., doc. PhDr. Jarmila Maximová, PhD., doc. PhDr. Peter Korený, PhD.), Academic Skills (doc. Mgr. Edita Štrbová, PhD., prof. Mgr. et. Mgr. Peter Mikuláš, PhD., doc. Mgr. Györgyi Janková, PhD., prof. Mgr. Katarína Fichnová, PhD), Creation of Scientific Research Projects (doc. Mgr. Györgyi Janková, PhD.), Advanced Statistical Methods for Media Communication (prof. RNDr. Anna Tirpáková, CSc., doc. Mgr. Ján Mačutek, PhD.), Theory of Marketing Communication and Communication Management (doc. Ing. Milan Džupina, PhD.), Media Communication Theory and Communication Models (prof. Mgr. et. Mgr. Peter Mikuláš, PhD.).
Learning outcomes and assessment criteria are described in detail in the course information sheets.
https://drive.google.com/drive/folders/180hmpr2aEY5jySlmp84Ks0inCpcab1OX?usp=sharing
Prerequisites and co-requisites are described in detail in course information sheets.
Specific educational activities by which we achieve the learning outcomes in the doctoral study programme Marketing Communication and Advertising are specified and described in detail in course information sheets.
Educational activities are delivered in present form. In case of pandemic situation, the form is combined (online education with contact teaching in seminar groups). Further specifications are given in the course information sheets.
Outline – syllabus of the courses is a part of all course information sheets.
Particular extent of student workload is further specified in the course information sheets.
Credits allocated to each part based on the learning outcomes achieved and the workload involved are indicated in the course information sheets.
The persons responsible for particular courses are, if relevant, listed in the course information sheets.
Course teachers are listed in the course information sheets.
Following teachers participate in delivering the courses:
prof. Mgr. Katarína Fichnová, PhD., Department of Mass Media Communication and Advertising, Faculty of Arts CPU in Nitra (1,0)
prof. Mgr. et Mgr. Peter Mikuláš, PhD., Department of Mass Media Communication and Advertising, Faculty of Arts CPU in Nitra (1,0)
doc. Ing. Milan Džupina, PhD., Department of Mass Media Communication and Advertising, Faculty of Arts CPU in Nitra (1,0)
doc. Mgr. Györgyi Janková, PhD., Department of Mass Media Communication and Advertising, Faculty of Arts CPU in Nitra (1,0)
prof. PhDr. Dagmar Inštitorisová, PhD., Department of Mass Media Communication and Advertising, Faculty of Arts CPU in Nitra (1,0)
doc. PhDr. Marcela Antošová, PhD. Department of Journalism, Faculty of Arts CPU in Nitra (1,0)
prof. PhDr. Silvia Tomašková, CSc., Department of Philosophy, Faculty of Arts CPU in Nitra (1,0)
prof. ThDr. Ján Zozuľak, PhD., Department of General and Applied Ethics, Faculty of Arts CPU in Nitra (0,1)
doc. PhDr. Jarmila Maximová, PhD., Department of General and Applied Ethics, Faculty of Arts CPU in Nitra (1,0)
doc. PhDr. Peter Korený, PhD., Department of Philosophy, Faculty of Arts CPU in Nitra (1,0)
prof. PaedDr. Elena Zelenická, PhD., Language Center, Faculty of Arts CPU in Nitra (1,0)
prof. RNDr. Anna Tirpáková, CSc., Department of Mathematics, Faculty of Natural Sciences CPU in Nitra (1,0)
practitioners (course Academic Skills – staff members of the CPU University Library (working with databases WoS, Scopus, etc.), staff members of the Project Department, Faculty of Arts CPU, etc.
All courses are taught in the teaching premises of the Faculty of Arts, Constantine the Philosopher University in Nitra.
The study programme has clear and transparently published rules, criteria and methods of evaluation of study results in the individual course information sheets that are accessible through AIS to all students. Students also get feedback in the form of continuous assessment. The results of the continuous and final assessment of subjects are recorded in the AIS and archived in accordance with legislation in force.
The rules for verification of learning outcomes, students’ assessment and the possibilities of appealing against the assessment are regulated by the Study Regulations of CPU (https://www.ukf.sk/images/univerzita/Uradna_tabula/Studijny_poriadok_uplne-znenie_23_11_2020.pdf).
Conditions for recognition of studies or a part of studies in the event of a change in the study programme, enrollment of a student at another university and participating in student mobility is regulated by the Study Regulations of CPU (https://www.ukf.sk/images/univerzita/Uradna_tabula/Studijny_poriadok_uplne-znenie_23_11_2020.pdf) and other internal regulations of the faculty.
https://docs.google.com/document/d/1WsJtcg2tIVPNyV6krh7LyzxMKFBIeRGI/edit?usp=sharing&ouid=112083171618224070711&rtpof=true&sd=true
Rules for the assignment, processing, opposition, defence and evaluation of final theses are stated and described in detail in several documents:
1) Study regulations of CPU:
https://www.ukf.sk/images/univerzita/Uradna_tabula/Studijny_poriadok_uplne-znenie_23_11_2020.pdf, and a very detailed
2) Internal Regulation no. 13/2020 on final, rigorous and habilitation theses (https://www.ukf.sk/73-moja-ukf/3794-13-2020-smernica-o-zaverecnych-rigoroznych-a-habilitacnych-pracach?highlight=WyJzbWVybmljYSIsIm8iLCJvJ2JyaWVuIiwielx1MDBlMXZlcmVcdTAxMGRuXHUwMGZkY2giLCJwclx1MDBlMWNhY2giLCJzbWVybmljYSBvIiwic21lcm5pY2EgbyB6XHUwMGUxdmVyZVx1MDEwZG5cdTAwZmRjaCIsIm8gelx1MDBlMXZlcmVcdTAxMGRuXHUwMGZkY2giLCJ6XHUwMGUxdmVyZVx1MDEwZG5cdTAwZmRjaCBwclx1MDBlMWNhY2giXQ==).
3) the specifications of the Initial chapters of dissertation as well as the dissertation are specified by the faculty in a separate regulation: Principles of Doctoral Studies at the Faculty of Arts CPU in Nitre. Some specific elements are presented on the website of the Faculty of Arts CPU, for example Sample of the title page of the “Initial Chapters of Dissertation", Sample of the cover of Dissertation, Sample of the title page of the Dissertation, as well as other practical information: https://www.ff.ukf.sk/doktorandske-studium/informacie-pre-doktorandov)
Instruction on how to submit a final thesis via the Academic Information System (link: Submission of the final thesis via AIS).
At the same time, the Department of Mass Media Communication and Advertising has, in addition to the above mentioned documents regulating the rules concerning final theses, prepared specifications for the students of the study programme Marketing Communication and Advertising, namely specific methodological instructions for the elaboration of final theses, which are divided into three categories according to the chosen methodological approach. Available on the department's website:
http://www.kmkr.ff.ukf.sk/index.php?page=zaverecne-prace
Other requirements besides the assignment, processing, and submission of the dissertation, such as the choice of opponents, the process of defence and evaluation of dissertations are specified in the Principles of Doctoral Studies at the Faculty of Arts, CPU in Nitra:
https://www.ff.ukf.sk/images/dokumenty/doktorandske_studium/zasady_ds_ff_ukf_v_nr.pdf.
Opportunities and procedures for participation in student mobility are regulated by the CPU Study Regulations:
https://www.ukf.sk/images/univerzita/Uradna_tabula/Studijny_poriadok_uplne-znenie_23_11_2020.pdf,
Internal Regulation 12/2021 on the implementation of mobilities within the Erasmus+, other scholarship programmes and bilateral agreements: https://www.ukf.sk/fakulty-a-sucasti/studenske-domovy/73-moja-ukf/4514-12-2021-smernica-o-realizacii-mobilit-v-ramci-programu-erasmus-inych-stipendijnych-programov-a-bilateralnych-dohod
Within the Erasmus+ programme, the department cooperates with 15 foreign institutions, several of which are prestigious worldwide. The department has established cooperation with these institutions:
FACHHOCHSCHULE ST. PÖLTEN GMBH, Austria
SOFIISKI UNIVERSITET "SVETI KLIMENT OHRIDSKI", Bulgaria
UNIVERZITA PALACKÉHO V OLOMOUCI, Czech Republic
SLEZSKÁ UNIVERZITA V OPAVĚ, Czech Republic
UNIVERZITA KARLOVA V PRAZE, Czech Republic
METROPOLITNÍ UNIVERZITA PRAHA, O.P.S., Czech Republic
VYSOKÁ ŠKOLA MEZINÁRODNÍCH A VEŘEJNÝCH VZTAHŮ PRAHA, O.P.S., Czech Republic
UNIVERSITE LUMIERE LYON 2, France
UNIVERSITÉ DE LORRAINE, France
VILNIAUS UNIVERSITETAS, Lithuania
HØGSKOLEN I OSLO OG AKERSHUS, Norway
UNIWERSYTET EKONOMICZNY W KATOWICACH, Poland
UNIWERSYTET KARDYNAŁA STEFANA WYSZYŃSKIEGO W WARSZAWIE, Poland
UNIVERZA NA PRIMORSKEM UNIVERSITA DEL LITORALE, Slovinia
HAUTE ECOLE GALILEE, Belgium
Each of these agreements allows for bachelor's, master's and doctoral studies.
Students also frequently participate in the internship activity within the Erasmus + programme.
The department coordinator of exchange programmes is prof. Mgr. et. Mgr. Peter Mikuláš, PhD., contact: pmikulas@ukf.sk.
The university cares about academic integrity and academic ethics and supports their adherence, students are guided to them in all subjects (especially those where they prepare a seminar paper, conduct research or participate in practical training). Special attention is paid to this topic in the subject Academic Skills, but also a specific subject devoted to ethics (Research Ethics and Academic Integrity), the issue is addressed as a separate topic in the subjects Methodology and Research Methods in Marketing Communication 1 and 2 (especially the ethics of media and marketing research). Students of the study programme Marketing Communication and Advertising have created a tool for their colleagues - classmates of all levels called “Zazdrojuj správne! … a zavri dvere plagiátorstvu (Get the references right! … And close the door to plagiarism).” (available at: https://drive.google.com/file/d/1zEdrumz8T33AUVSAXHRkgY3jgYkldqNI/view, https://www.ukf.sk/verejnost/aktuality/udalosti/5120-ukazuju-studentom-ako-spravne-uvadzat-zdroje).
The university has also elaborated rules for adhering to academic ethics and drawing conclusions, which are based on CPU Code of Ethics:
https://www.ukf.sk/univerzita/vnutorne-predpisy/eticky-kodex and Disciplinary Rules of Faculty of Arts students:
https://www.ff.ukf.sk/images/dokumenty/predpisy_formulare/dff-disciplinarny-poriadok-ff.pdf.
The university has in mind and cares about students with special needs. In the area of providing services to students with special needs, the faculty follows the Internal Regulation no. 28/2015 on providing generally accessible academic workplace for students with special needs (VP 28/2015) and cooperates with the university Centre for the Study of Students with Special Needs (https://www.ukf.sk/sc/poradenstvo-a-podpora-pre-studentov-so-specifickymi-potrebami?highlight=WyJzbyIsInNwZWNpZmlja3ltaSIsInBvdHJlYmFtaSIsInNvIFx1MDE2MXBlY2lmaWNrXHUwMGZkbWkiLCJzbyBcdTAxNjFwZWNpZmlja1x1MDBmZG1pIHBvdHJlYmFtaSIsInNwZWNpZmlja3ltaSBwb3RyZWJhbWkiXQ==).
Procedures for filing complaints and appeals are regulated by Act no. 9/2010 Coll. on Complaints and its ammendment no. 94/2017 Coll. https://www.slov-lex.sk/pravne-predpisy/SK/ZZ/2010/9/ and the recommended procedure available on the faculty website in the Study section (https://www.ff.ukf.sk/organizacia-studia/interne-formy-studia. Appeals aginst tuition fees are regulated by the university´s internal regulation (32/2019): https://www.ukf.sk/studium/vysokoskolske-studium/skolne-a-poplatky?highlight=WyJcdTAxNjFrb2xuXHUwMGU5Il0=.
Course information sheets are available in AIS at:
and in Google Drive at: https://drive.google.com/drive/folders/180hmpr2aEY5jySlmp84Ks0inCpcab1OX?usp=sharing
Academic year plan: https://www.ukf.sk/studium/organizacia-studia/harmonogram-akademickeho-roka
Current schedule of the study programme
SCHEDULES – Summer Term 22/23 and Winter Term 22/23 - Doctoral - link https://drive.google.com/drive/folders/1jaMeaHUlUYILACx31hDWs4EuUHUrjaLs?usp=sharing
prof. Mgr. Katarína Fichnová, PhD. – university professor, Faculty of Arts CPU Nitra, e-mail: kfichnova@ukf.sk
Skype: https://join.skype.com/invite/dtZv9pg8cZ6f
Department of Mass Media Communication and Advertising, Faculty of Arts, Dražovská 4, 949 01 Nitra
tel: + 421 37 6408 242
office no. DRB213
ORCID ID: 000-0002-2024-071X
WOS Researcher ID: AAN-7308-2020
SCOPUS Author ID: 6504560101
prof. Mgr. Katarína Fichnová, PhD.
prof. Mgr. et Mgr. Peter Mikuláš, PhD.
doc. Ing. Milan Džupina, PhD.
doc. Mgr. Györgyi Janková, PhD.
doc. Mgr. Edita Štrbová, PhD.
prof. ThDr. Ján Zozuľak, PhD.
doc. PhDr. Jarmila Maximová, PhD.
doc. PhDr. Peter Korený, PhD.
prof. PhDr. Silvia Tomašková, CSc.
Research/art/teacher profiles are available in the attachements.
Academic profiles of teachers (VUPCH) are available at:
https://drive.google.com/drive/folders/1IZP3CFHuXVUIJZ7SLjetztOe-P4c7Dli?usp=sharing
prof. Mgr. Katarína Fichnová, PhD.
prof. Mgr. et Mgr. Peter Mikuláš, PhD.
doc. Ing. Milan Džupina, PhD.
doc. Mgr. Györgyi Janková, PhD.
doc Mgr. Edita Štrbová, PhD.
prof. ThDr. Ján Zozuľak, PhD.
doc. PhDr. Jarmila Maximová, PhD.
doc. PhDr. Peter Korený, PhD.
prof. PhDr. Silvia Tomašková, CSc.
prof. Mgr. Katarína Fichnová, PhD. (kfichnova@ukf.sk)
prof. Mgr. et Mgr. Peter Mikuláš, PhD. (pmikulas@ukf.sk)
doc. Mgr. Lucia Spálová, PhD. (lspalova@ukf.sk)
prof. PhDr. Dagmar Inštitorisová, PhD. (dinstitorisova@ukf.sk)
doc. Ing. Janka Beresecká, PhD. (janka.beresecka@gmail.com)
doc. PhDr. Miroslav Zelinský, CSc. (miroslav.zelinsky@seznam.cz)
doc. PaedDr. PhDr. Karol Orban, PhD. (karol.orban@aku.sk)
doc. PhDr. Jitka Rožňová, PhD. (consultant/supervisor specialist) (jroznova@ukf.sk)
prof. PhDr. Dušan Pavlů, CSc. (consultant/supervisor specialist) (dusan.pavlu@ucm.sk)
PhDr. Slávka Pitoňáková, PhD. (consultant/supervisor specialist) (slavka.pitonakova@fhv.uniza.sk)
doc. Mgr. Lukasz Wojciechowski, PhD. (consultant/supervisor specialist) (lukasz.wojciechowski@ucm.sk)
doc. Milan Džupina, PhD. (mdzupina@ukf.sk)
Academic profiles of teachers are available at:
Academic profiles of teachers are also available on Google drive:
https://drive.google.com/drive/folders/12rU9Kr-0YfTfibej0XO-V7bbSka_Tg6d?usp=sharing
Mgr. Peter Cyprich - DSMKaR – 1st year student, e-mail: peter.cyprich@ukf.sk
Mgr. Lucia Kučerová - DSMKaR – 2nd year student, e-mail: lucia.kucerova@ukf.sk
Mgr. Tomáš Holetz - DSXMKR15- 2nd year student, e-mail: tomas.holetz@ukf.sk
Chair of the Board of Specialists: prof. Mgr. Katarína Fichnová, PhD. kfichnova@ukf.sk, consultation hours link: http://www.kmkr.ff.ukf.sk/index.php?page=pracovnici-katedry
Secretary of the Board of Specialists: prof. Mgr. et Mgr. Peter Mikuláš, PhD. pmikulas@ukf.sk, consultation hours link: http://www.kmkr.ff.ukf.sk/index.php?page=pracovnici-katedry
Study Programme Tutor and Study Advisor: Mgr. Dana Hodinková, PhD. dhodinkova@ukf.sk, consultation hours link: http://www.kmkr.ff.ukf.sk/index.php?page=pracovnici-katedry
Deputy Head of Department KMKaR for education: doc. Mgr. Edita Štrbová, PhD. estrbova@ukf.sk, consultation hours link: http://www.kmkr.ff.ukf.sk/index.php?page=pracovnici-katedry
Head of Department KMKaR: doc. Mgr. Györgyi Janková, PhD. gjankova@ukf.sk, consultation hours link: http://www.kmkr.ff.ukf.sk/index.php?page=pracovnici-katedry
Vice-dean for Education, Faculty of Arts CPU: Mgr. Partrik Petráš, PhD. (ppetras@ukf.sk), consultation hours link: https://www.ff.ukf.sk/struktura-fakulty/vedenie-fakulty
Vice-dean for Science, Research and Postgraduate Education, Faculty of Arts CPU: doc. Mgr. Dominik Repka, PhD. drepka@ukf.sk, consultation hours link: https://www.ff.ukf.sk/struktura-fakulty/vedenie-fakulty
Department for Science and Research: PhDr. Katarína Sedlárová, ksedlarova@ukf.sk, +421 37 6408 373
Administrator of AIS for doctoral students of the Faculty of Arts: Ing. Monika Václavová - 037/6408 468, e-mail: mvaclavova@ukf.sk
Tuition and fees for Faculty of Arts: Ing. Monika Václavová - 037/6408 468, e-mail: mvaclavova@ukf.sk, https://www.ff.ukf.sk/studium-na-fakulte/studijne-oddelenie
Deparment administrator: Mgr. Zuzana Vašková, zvaskova@ukf.sk, http://www.kmkr.ff.ukf.sk/index.php?page=kontakt,
Administration office of the department (2nd floor, room no. 211), phone: +421/ 37/ 640 82 40, +421/ 37/ 64 08 211, phone extension 240
The study programme in question is carried out in lecture and seminar rooms equipped with computers with installed relevant software and other didactic aids. By default, lecture rooms are equipped with a desktop computer with Internet connection and webcam, a data projector, a projector screen, a white and interactive boards and a lectern. In addition, large lecture rooms are also equipped with a sound system with fixed/wireless microphone, as well as a system for recording and broadcasting lectures. This technology, apart from promoting an e-learning form of teaching, increases the accessibility of content and increases possibilities for the promotion of specific educational activities among students and Faculty staff. For this reason, TV panels are installed in the common areas, displaying recorded individual lectures, leisure time events or live streams from lecture rooms. Seminar rooms are also equipped with a sound system, a desktop computer connected to the Internet, a web camera and a data projector. The maintenance and continuous upgrading and replacement of the material and technical equipment is financed mainly from structural funds and research projects.
The Department of Mass Media Communication and Advertising is located in the building of Faculty of Education CPU in Nitra on Dražovská Street no. 4 on the second floor. The administration office of the department and deparment staff have at their disposal 4 office rooms, 12 desktop PCs, 15 laptops, 12 external hard drives, 2 data projectors, 2 multifuncitional devices (printer, copier, scanner), 5 printers, 1 binder, 1 cutter, 1 shredder. The Department of Mass Media Communication and Advertising has a specialized computer classroom equipped with 14 iMac computers together with graphic applications Adobe Creative Cloud.
All rooms have a telephone connection and all computers at the department are connected to the Internet, which allows mutual communication and communication with students and the public at a level corresponding to the current standard. Communication with students and the public also takes place through the department's website: (http://www.kmkr.ff.ukf.sk) and the FB page of the department created on the social network (https://www.facebook.com/kmkarukf).
The study programme Marketing Communication and Advertising is taught in lecture and/or seminar rooms, which are located in the buildings on Dražovská St. no. 4 in Nitra and on Dražovská cesta - Hospodár in Nitra. The lectures take place mostly in the lecture rooms in the building on Dražovská St. no. 4 (room B 207, capacity 40 seats, fixed benches, area 71 m2), and in the building on Dražovská cesta - Hospodár (room S 001, capacity 60 seats, benches and chairs, area 110 m2, room S 201, capacity 60 seats, fixed benches, area 106 m2). We also use a Media Center (Slančíková St.) for education (practical subjects), which is well technically equipped, especially with audiovisual technology.
All lecture rooms are equipped with data projectors, which are connected to computers and sound systems. The seminars take place mostly in the seminar rooms in the building on Dražovská St. no. 4 (room B 208, capacity 24 seats, fixed benches, area 43 m2 - computer room, room B 206, capacity 20 seats, fixed benches, area 46 m2, room B 208, capacity 24 seats, fixed benches, area 43 m2, room S 208, capacity 18 seats, fixed benches, area 35 m2, room S 207, capacity 18 seats, fixed benches, area 33 m2) - rooms are equipped with computers and data projectors.
Thanks to an APVV project, the Department of Mass Media Communication and Advertising established a so-called Incubator of Multimedia Production, which consists of two specialized rooms:
DigiLAB: a digital classroom has been equipped with the new iMac 21.5” computers and the Adobe package, which includes Adobe Photoshop and Adobe Illustrator. DigiLab also includes the Eye Tracker Gazepoint. The eyetracking technology was purchased within the APVV project. It includes two Gazepoint GP3 Eye Trackers, two Gazepoint Biometrics systems and the corresponding Gazepoint Analysis UX Edition software, together with the relevant accessories (holders and cabling). In 2020, multi-purpose reducers for connecting peripherals (4x Baseus mechanical eye Six-in-one smart HUB) as well as backup disks (2x Samsung SSD 1TB USB 3.2, USB) were additionally purchased for the computers.
The department also has a specialized photography studio equipped with the appropriate photo equipment, tripods and screens: FotoLab. The incubator project as well as students currently use the newly created photography studio during the educational process (especially in practical disciplines), which has the basic equipment to work in photo workshops and record the results of projects and student work. The photo studio contains devices such as two flash studio lights with accessories and three types of photo background installed on the wall. Macbooks Pro are used in workshops and lectures outside in the field or in the studio, especially outside the digital classroom. Three digital SLR cameras with lenses and external flashes are also part of the current FotoLab. In 2020, FotoLab was equipped with a 32-inch monitor, used for photo editing during workshops, exercises and specialized seminars, as well as for shooting photos directly to a computer, demonstrating and checking photos during taking photographs. Because print output is a successful completion of photography and graphics, the Canon Pixma Pro 100s A3+ printer has been added. A chair for photographing portraits and various types of smaller photo backgrounds and props has been added to the studio's equipment.
Students of the study programme can use the University Library (UK), with its registered office at Dražovská 4, Nitra. Opening hours: Monday - Friday 9.00 - 20.00, Saturday 8.00 - 13.00. UK's mission is to ensure free access to information disseminated on all types of media through library and information services, meeting the cultural, information, scientific research and educational needs of users, promoting lifelong learning and the spiritual development of people. The library provides library services (interlibrary, consulting, reference, bibliographic and research services) to university teachers, researchers and students, as well as the general public. In addition, it preserves and bibliographically registers the final theses of students, research and pedagogical staff of CPU, the publication and artistic activities of pedagogical staff, researchers and doctoral students of CPU. The University Library Fund currently registers approx. 230 thousand items, of which the fund of the UK itself represents about 168,960 items and the other part of the library collection is located in sub-libraries at individual departments of the university. The library fund is freely available. The UK has access to licensed information resources within the national NISPEZ project (Gale Virtual Reference Library, Knovel Library, ProQuest Central, Science Direct, Scopus, Springer Link, Web of Knowledge, Wiley Online Library and EBSCO Publishing). There are also three study rooms in the University Library: on Dražovská cesta 4, Hodžova St. 1 and Kraskova St. 1. Compulsory literature is freely available in the study rooms. Users are informed about the library's services and activities on the library's website www.uk.ukf.sk. The University Library Fund is processed by the DAWINCI library and information system, and the library fund is accessible via an online catalogue. The library provides internet access, and sells scripts and publications published by CPU in Nitra in its store. The UK premises have wireless internet connection.
University Library
As of October 28, 2020, the CPU Library collections comprised 323,751 items. In 2020, the CPU Library subscribed to 195 periodicals, out of which 72 were foreign titles. The University Library has 285,199 library units at disposal for its readers, of which 61,812 are final and qualification theses.
https://www.uk.ukf.sk/sk/kniznicny-fond
CPU remote access
Remote access to electronic information resources results from the CPU long-term plan. Pursuant to priority axis IV-2.1, the role of the library is to provide remote access for its readers, so the library services (access to domestic and foreign databases and electronic periodicals) are accessible from off-campus.
https://www.uk.ukf.sk/sk/e-zdroje
List of resources:
Discovery Service, Summon, Databases of NISPEZ project, Gale Virtual Reference Library: Art Knovel Library, ProQuest Central + ebrary (education collection), ScienceDirect, SCOPUS, SpringerLink, Web of Knowledge – Current Contents Connect, Web of Knowledge – Essential Science Indicators, Web of Knowledge – Journal Citation Reports, Web of Knowledge – MEDLINE, Web of Knowledge – Web of Science, Wiley Online Library, EBSCO
National license of EIR
The National license of Electronic Information Resources (NL EIR) is intended for all academic, public, scientific and special libraries in Slovakia. It includes the Gale publishing databases: Academic One File, General One File, InfoTrac Custom Journal.
The InfoTrac database provides more than 31,800 titles from various disciplines. For easier orientation, the entire database is divided into sub-databases: AcademicOneFile database with more than 18,000 titles - intended for academic and scientific libraries, GeneralOneFile database with more than 14,000 titles - intended for public and other libraries.
Prepaid databases of NISPEZ 4
Springer eBooks, SpringerLink, WoS – Core Collection, WoS – Journal and Highly Cited Data, Journal Citation Reports (JCR), Proquest Central, ScienceDirect, Scopus, Springer Nature, Web of Science Citation Connection, WoS – Current Contents Connect, Wiley Online Library (HSS Collection)
Overview of library services:
https://www.uk.ukf.sk/sk/sluzby
https://www.uk.ukf.sk/sk/studovne
Information technologies and systems
Eduroam WiFi network is available to students on all university premises. All information and installation guidelines are available here:
https://www.ukf.sk/helpdesk/wifi
Principles for the use of computer network
https://www.ukf.sk/helpdesk/zasady-pouzivania-pocitacovej-siete
Additionally, on the basis of an agreement between the Ministry of Education of the Slovak Republic and Microsoft, all our students and faculty staff are entitled to a free account in Microsoft Office 365 Education
https://www.ukf.sk/helpdesk/office-365-education
Information systems for communication: students and teachers communicate using university e-mail accounts: https://www.ukf.sk/helpdesk/elektronicka-posta
In accordance with strategic and operational goals, the CPU employs the following systems, including their value added for managing, storing and evaluating information:
1. Academic Information System (AIS2) – is currently used to record complex information about the study programme (study plans, course information sheets, academic profiles of teachers and student records, including their admission procedure, studies, final theses and state exams). The CPU also uses the AIS to prepare academic schedules and conduct student evaluations of programmes, teachers and studies. Data from the AIS are uploaded to the Central Register of Students, the Central Register of Theses and Dissertations and the register of universities - PortalVS.sk. At the management level, the AIS serves as a resource for reporting teaching activities and measuring the educational performance of departments/institutes and their offer of study programmes. The information collected in the AIS is the fundamental source of information for the accreditation and creation of the offer of study programmes.
2. Document Management (DOC) - (document management system) serves as an authorized zone for employees and students of the university and, along with the intranet section of the website, provides access to current documents (internal regulations of the university and faculty, forms, decisions of the rector, deans, e.g., concerning scholarships, software (licensed and open-source), working materials of management units, etc.).
3. Education Portal (EDU) - https://edu.ukf.sk/
4. Library Lnformation System (KIS) - https://kis.ukf.sk/opacXE
5. University Information System (UIS) - https://uis.ukf.sk/
6. Catering Portal - https://www.stravovanie.ukf.sk/
7. Order Management System (oSYS) –
https://osys.ukf.sk:4443/osys/users/login/?u=%2Fosys%2F
8. Accommodation System (UIS)- https://uis.ukf.sk/
9. Time and Attendance System (Watt) - https://watt.ukf.sk/
10. Employee Self-service Portal (ESS) –
https://portal.ukf.sk/kvalita/index.php?r=site/login
11. Web mail for employees and students - https://posta.ukf.sk/webmail/
12. University website - https://www.ukf.sk/
All information systems communicate with the user through a secured channel. In order to simplify access and minimize the possibility of credential theft, a system of central authentication has been deployed. It stores the access data of employees and students via LDAP and enables their verification upon request from all information systems.
The system is linked to the financial and personnel system (SOFIA), and thus upon termination of employment the employee’s access to the information systems and facilities of the university is automatically denied and, vice-versa, granted upon onboarding.
Our participation in the Eduroam project represents a significant modernization, as this infrastructure enables students and academic staff to connect to a computer network at another academic institution without having to register or obtain additional credentials. Therefore, connecting to the network requires only the username and password that the user owns from the home institution. This network can be used by both university visitors and our students and staff. The main communication channel presenting and promoting the university is the university website.
CPU has built and continues to innovate its own ICT infrastructure and information systems (IS) that are integrated parts of information support processes with a focus on research, education and management. Their implementation and operation are managed by the University CIKT (Centre for ICT), ensuring compliance with the University long-term intentions and strategic goals. Regarding their application, individual technologies and systems are used as follows: project and task management (IS Projects, SAP system, MIS Performance indicators); teaching and improvement activities support provided at the level of knowledge management (KIS, University library databases, some educational materials are provided by faculty staff via e-learning courses); didactic support and improvement activities (available computer classrooms in each faculty); Internet access (all facilities are almost completely covered by wireless connection and all fixed computers provide Internet connection).
Interaction with students is ensured through AIS, e-mail communication, as well as web presentations of the university, its faculties and other organisational units. In selected periods, the University increasingly promotes its activities and study possibilities by means of print media, workshops and open days. Sharing and providing information at the level of educational content (e-learning, library services, and education management) is accessible nonstop through electronic services. All the university information systems are linked to the unified user management (LDAP) system, allowing access to all systems through the same credentials.
An example of minimizing the environmental burden is the electronic monitoring of time and attendance, incapacity for work, business trips and overtime using contactless chip cards or the Time and Attendance Software (WATT). Another example of minimizing the environmental burden is the Order Management System (oSYS), designed for internal procurement of goods and services within CPU through mass collection of information from individual organisational units with the possibility of approving individual orders in accordance with the hierarchical structure of CPU. Employees may access payslip or other information regarding remuneration in the ESS system.
The CPU uses several proven, modernized existing and new information systems providing information to support management in the following areas:
E-learning systems
Education Portal (EDU)- https://edu.ukf.sk/
The CPU e-learning portal provides automatic access to published e-learning courses for all CPU students. Users can monitor the fulfilment of individual tasks and assignments and hold discussions in forums. Moreover, the system provides teachers with sophisticated online testing options.
The Department of Mass Media Communication and Advertising has created more than 60 e-learning courses, which are available at:
https://edu.ukf.sk/course/index.php?categoryid=52.
E-learning user guidelines in the form of tutorial videos are published on the Faculty of Arts website at: https://edu.ukf.sk/course/index.php?categoryid=162
Video Conferencing System (meet) - https://meet.ukf.sk/
The system enables distance learning and student evaluation, as well as online state examinations at the time of controlled distance learning. Moreover, it provides online consultation sessions with students and other study and group activities. All communication via the CPU Meet application is fully encrypted.
MS Teams, an application from Office 365 package accessible to all teachers and students alike, is another suitable platform for distance learning.
The complete educational agenda at CPU is provided through the Academic Information System (AIS). The system processes data on the education of a specific student from the moment of submitting his application for university studies, through the registration of study results to the registration and printing of education documents. In addition to the study results, it also contains records of final theses, class schedule and signing up of students for courses. At the same time, data are provided through the AIS to the Central Register of Students and the Central Register of Final Theses. At the management level, AIS serves as a source for reporting teaching and for measuring the educational performance of departments and their staff. The information gathered in AIS also serves as a basic source for accreditation and creation of the offer of study programmes.
Document Management (DOC) - (document management system) serves as an authorized zone for employees and students of the university and, along with the intranet section of the website, provides access to current documents (internal regulations of the university and faculty, forms, decisions of the rector, deans, e.g., concerning scholarships, software (licensed and open-source), working materials of management units, etc.).
The Library Information System (KIS) provides for the activities of the university library. The record of publishing activities is operated within the library information system, and it allows access to personal publishing activities of each employee both at the level of insertion and at the level of obtaining publication and citation outputs. The obtained data serve as a source for the evaluation of employees and departments in the area of publishing performance, and at the same time provide a source for the Central Registry of Publications Activity. Study support is provided through study materials, which are available to students through several channels. The primary source is the newly built University Library in the CPU Campus Zobor with its study rooms on Hodžová and Krasková streets.
Within the project NISPEZ the University Library provided access to the following electronic information databases through Slovak Centre for Scientific and Technical Infomation: SCOPUS, SpringerLink, Wiley Online Library, ProQuest Central, ScienceDirect, Knovel Library, Web of Knowledge - Current Contents Connect (CCC), Web of Knowledge - Essential Science Indicators (ESI), Web of Knowledge - Journal Citation Reports (JCR), Web of Knowledge - MEDLINE, Web of Knowledge - Web of Science (WOS), Web of Knowledge - Korean Journal Database, Web of Knowledge - Russian Science Citation Index, Web of Knowledge - SciELO Citation Index.
Thanks to cooperation with the Slovak National Library in Martin, the University Library had access to the databases of the American company EBSCO Publishing: Academic Search Complete, Agricola, AHFS Consumer Medication Information, Business Source Premier, ERIC, GreenFile, Health Source – ConsumerEdition, Health Source: Nursing/Academic Edition, Humanities International Complete, Library, Information Science & Technology Abstracts, MasterFILE Premier, MEDLINE with Full Text, Newspaper Source, Regional Business News, Teacher Reference Center.
There is an extensive network of specialized ICT-equipped classrooms at CPU. In addition, there are freely accessible computer boxes in the corridors in all university buildings for students. There are currently 790 computers available for students at CPU. They were installed or updated to a large extent in 2010-2012 (but since then they have been completely updated several times) within the structural funds projects (Modernizing infrastructure to improve the quality of education and ICT-focused infrastructure development – condition for education in the 3rd millennium). As part of these projects, more than 100 classrooms were also equipped with data projectors and computers connected to them. Specialized classrooms (special language classrooms equipped with software for translators; 2 classrooms equipped with complete interpreting equipment; special room for audio-visual translation; research, recording and communication centre, and university creative studio) were established and equipped.
An important step in the field of e-learning is the integration of a system for recording and broadcasting lectures, which is deployed in 5 lecture rooms within individual faculties. One lecture room arranged in this way is also located on the premises of the Faculty of Arts CPU in Nitra. In addition to increasing content accessibility, this technology will also provide space for promotion and communication with the general public.
The basis of the technical infrastructure of data and telecommunication networks is a 10 Gb/s optical network, built within the framework of structural funds projects (Modernizing infrastructure to improve the quality of education and ICT-focused infrastructure development – condition for education in the 3rd millennium). Thanks to the resources from the structural funds, the coverage of the wireless signal, which is currently available in all university buildings, has also been expanded. CPU currently has 113 wireless access points.
The operation of the computer network and the operation of information systems is provided by several dozen servers, gradually expanded thanks to resources from the structural funds. At present, information systems run in most cases on virtual systems, which saves energy costs and increases the security of systems against intrusions.
As part of the provision of basic information support for the study, an e-mail system was set up for students at the university's own expense, through which each student obtains their own e-mail account for official communication with the institution upon enrolment. Students are informed not only by e-mail communication, communication via the websites of particular departments and distribution of messages in the AIS system, but also via large screens integrated into the information system of the university. This technology was implemented within the project ICT-focused infrastructure development – condition for education in the 3rd millennium and its goal is to provide current information, multimedia presentations and presentations of individual departments in the busiest places of the university.
An important step showing the development level of the university was the involvement in the Eduroam project, the basic idea of which is to allow students and academic staff to connect to a computer network in another academic institution without having to register or obtain access data. Connecting to the network requires only the username and password that the user uses in the home institution. We expect it to be used by university visitors, but also by our students and staff during stays at other universities.
As part of the introduction of the quality of education and research, an extension of information systems has been built in recent years, the aim of which is to map the activity, productivity and results of the university's staff. The implementation of this managerial superstructure resulted in closer cooperation of individual systems and the creation of an integrative portal simplifying access to particular university information systems.
The presentation of the university on the outside is provided by its website. It has undergone several changes in recent years. In the first stage, the design was changed and simplified, and during the second stage, a content management tool was deployed, enabling simple and user-friendly content maintenance and updating. Subsequently, the site management system was implemented at the faculties and other parts of the university. The secondary information source intended especially for students is the presentation of the activities of the university and the faculty on several social networks, which speeds up the access to information to the target groups and makes it more efficient.
The Department of Mass Media Communication and Advertising has established a dense network of partnerships with academic as well as professionally oriented and artistic institutions. Several foreign partner organizations are on an excellent level within the European context and clearly contribute to the quality of the department in a wide range of areas. We intensively cooperate with partner university departments in the area project activities (national projects KEGA, VEGA and APVV), which is formalized at the level of memoranda of cooperation. The most intensive partners involved in solving specific grant tasks are the Metropolitan University Prague and the College of International and Public Relations. Specific international cooperation is also regularly established in the preparation of European Horizon projects. Partnerships with the Polish University of Economics in Katowice and the French University of Lorraine led to the preparation and implementation of a dual diploma. Specially, we have to mention the cooperation with the University of Bergen in Norway, which took place within the project APVV-18-0257 Incubator of Multimedia Digital Production - Reciprocal Transfer of Science, Art and Creative Industries, in which a series of events presenting the know-how of one of the most prestigious European universities was organized. Intensive cooperation with Slovak and foreign partners lead to the organization of a number of events. In 2021 the following events were organized: scientific-research seminars for doctoral students and young researchers Media in times of coronavirus crisis (16.4.2021) and Marketing communication in times of coronavirus crisis (30.4.2021); professional colloquium e-motion: The power of neuromarketing, emotions and virtual reality (8.11.2021); series of workshops led by foreign lecturers from Poland, the Czech Republic, Great Britain and the USA in English - Multimedia concepts in the promotion of art and culture (25.10. and 2.10.2021); series of workshops for students of media and communication studies "Critical Thinking in the Digital Space", Academy of Critical Thinking (18-19.10. 2021); Comenius Institute (15-16.11. 2021); series of methodological seminars "Perception and impact of digital marketing products": Sentiment analysis II; Digital metrics II. - operationalization and validity; Qualitative and quantitative methods of measuring the creativity of digital products II.; Eye-tracking as a tool for measuring the visual attractiveness of digital content (29.11. - 10.12.2021); series of workshops within the Incubator of Multimedia Digital Production - Digital art marketing course (12 workshops) (17. -27.8.2021); series of workshops for students of media and communication studies "Art marketing"; Pop Art as inspiration for creating advertising graphics; Advertising graphics: Analog/Digital; Illustration as an art marketing element of brand communication; Imperative in sign and digital image; Art marketing communication strategies (5 workshops) (23.11. – 14.12.2021). ... Several members of the department are members of Slovak (European Academy of Management, Marketing and Media) and foreign (Czech Marketing Society, Marketing Teachers' Club) professional associations. Within the Erasmus+ programme, the department cooperates with departments at the universities of Brussels (Belgium), Nancy, Lyon (France), St. St. Pölten (Austria), Oslo (Norway), Vilnius (Lithuania), Sofia (Bulgaria), Katowice, Warsaw (Poland), Koperi (Slovenia), Prague, Olomouc and Opava (Czech Republic).
1. Educational institutions:
Institution name: MPC Nitra
Area of cooperation: socio-psychological training of pedagogical and professional staff of regional educational institutions – area of human rights; training of management competencies of pedagogical staff in leading positions – area of marketing communication
Institution name: Hochschule für Technik und Wirtschaft des Saarlandes, Germany
Area of cooperation: project activities, preparation of the joint project Horizon 2020 Twinning CRE8, preparation of joint scientific activities
Institution name: Université Paris III Sorbonne Nouvelle, France
Area of cooperation: project activities, preparation and participation in the joint project Horizon 2020 Twinning CRE8Die, preparation of joint scientific activities
Institution name: University of Economics in Katowice, Poland
Area of cooperation: project activities, publication activities and dual diploma for students of Bachelor´s degree
Institution name: Université Lorraine, Sciences humanities et sociales in Metz, France
Area of cooperation: project activities, publication activities and dual diploma for students of Bachelor´s degree (KaRo FF UKF)
Institution name: Akademia Ignatianum w Krakowie. Krakow, Poland
Area of cooperation: project activities, project VEGA Formation of Attitudes of Generation Y in the V4 Geographic Area to the Issue of Migrants Through Digital Communication on Social Networks
Institution name: Metropolitan University Prague, Department of Media Studies, Czech Republic
Area of cooperation: project activities, scientific project APVV-18-0257 Incubator of Multimedia Digital Production - Reciprocal Transfer of Science, Art and Creative Industries, project VEGA Formation of Attitudes of Generation Y in the V4 Geographic Area to the Issue of Migrants Through Digital Communication on Social Networks
Institution name: Charles University in Prague, Hussite Theological Faculty, Czech Republic
Area of cooperation: project activities, project VEGA Formation of Attitudes of Generation Y in the V4 Geographic Area to the Issue of Migrants Through Digital Communication on Social Networks
Institution name: Charles University in Prague, Faculty of Humanities, Czech Republic
Area of cooperation: project activities
Institution name: Fachhochschule St. Pölten, Austria
Area of cooperation: preparation of the joint project Horizon 2020 Twinning CRE8
Institution name: University of Bergen, Norway
Area of cooperation: project APVV-18-0257 Incubator of Multimedia Digital Production - Reciprocal Transfer of Science, Art and Creative Industries
Institution name: College of International and Public Relations Prague, Czech Republic
Area of cooperation: project APVV-18-0257 Incubator of Multimedia Digital Production - Reciprocal Transfer of Science, Art and Creative Industries, project VEGA Formation of Attitudes of Generation Y in the V4 Geographic Area to the Issue of Migrants Through Digital Communication on Social Networks
Institution name: Pedagogium Wyższa Szkoła Nauk Społecznych w Warszawie, Poland
Area of cooperation: project VEGA Formation of Attitudes of Generation Y in the V4 Geographic Area to the Issue of Migrants Through Digital Communication on Social Networks
Institution name: Department of Media and Digital Technologies, St. Pölten University of Applied Sciences, Austria
Area of cooperation: implementation of partial objectives of the project APVV-18-0257 Incubator of Multimedia Digital Production - Reciprocal Transfer of Science, Art and Creative Industries, preparation of the joint project Horizon 2020 Twinning CRE8, preparation of joint scientific activities
Institution name: Department of Mediamatics and Cultural Heritage, Faculty of Humanities, Univesity of Žilina, Slovakia
Area of cooperation: organization of scientific-research seminar for doctoral students and young schientific workers within the projects VEGA Formation of Attitudes of Generation Y in the V4 Geographic Area to the Issue of Migrants Through Digital Communication on Social Networks and AGA CZ-20200415/010 – 5/2020 New Trends in Marketing Communication in Intercultural Contexts
Institution name: Critical Thinking Academy
Area of cooperation: implementation of supplementary courses for students and dostoral students within the competencies of critical thinking (project KEGA 041UKF-4/2021 Digital influencers - educational levels of critical thinking development and engagement of the Z generation)
Institution name: The Comenius Institute
Area of cooperation: implementation of supplementary courses for students and dostoral students within the competencies of critical thinking (project KEGA 041UKF-4/2021 Digital influencers - educational levels of critical thinking development and engagement of the Z generation)
2. Artistic institutions:
Institution name: Bulgarian Cultural Institute in Bratislava
Area of cooperation: organization of art shows: 2016 Programme of the Government Office of the Slovak Republic for the support of national minorities, Festival of Bulgarian Art, project no. KNM-717/2016/1.3
Institution name: Cultural Association of Bulgarians in Slovakia
Area of cooperation: organization of art shows: 2016 Programme of the Government Office of the Slovak Republic for the support of national minorities, Festival of Bulgarian Art, project no. KNM-717/2016/1.3, organization of artistic events in 2017 within projects of the Government Office of the Slovak Republic supporting national minorities
3. Other foreign institutions:
Institution name: Czech Marketing Society, Marketing Teachers' Club
Area of cooperation: scientific and professional events, educational seminars, incentives for the development of study programmes
4. Other Slovak institutions:
Institution name: European Academy of Management, Marketing and Media
Area of cooperation: organization of scientific and professional events
Institution name: Regional Educational Centre in Nitra (Krajské osvetové stredisko v Nitre)
Area of cooperation: organization of scientific and professional events
Student life
https://www.ukf.sk/studium/studentsky-zivot
Constantine the Philosopher University promotes student cultural and sports activities. The student activities revolve around the various University Associations and Clubs.
Culture
The Hall of Residence CPU Nitra is home to the University Creative Studio. It is an integral cultural rendezvous point for the University students and their ensembles to rehearse and stage theatrical productions, various scenic projects and cultural events. The Creative Studio is also used for educational purposes (workshops, seminars, trainings) within the artistic and artistic-educational study programmes at the University.
Ponitran, the oldest folk ensemble at the University, focuses on traditional Slovak folklore with special interest in the Ponitrie Region. The mission of this ensemble is to evolve spare-time activities of the students, follow up on the traditional Slovak culture, interpret it artistically and collect the folklore material from various Slovak regions, but especially from the Nitra and Tekov Regions.
The VYDI Student Theatre was founded in 1992. During an academic year, student actors rehearse one production that is staged for a domestic audience in the University Creative Studio of the Faculty. They also take part in various regional shows or thematic festivals. The participation of students in this body is not limited only to theatrical productions, but a diverse range of variable activities also takes place: improligy (improvisation leagues), stand up performances, street parades, Santa's parties, majálesy (student rag in May), cabaret, matriculation, workshops, etc.
The civic association JA a MY organises cultural events, exhibitions, concerts, scientific conferences, seminars, discussion forums, round tables, debates, as well as alternative art projects in the national and international context, with an emphasis on supporting the region's all-round artistic development. The association supports budding artists, publicists and scholars of fine art in order to enable them to make a public presentation of their creative and scientific activities. The best-known event organised under the auspice of this association is The Petr Scherhaufer Festival.
The Hungarian CPU Choir successfully represents the University on domestic and foreign concert stages, choir festivals and competitions. At The Kodályové dni Festival in Galanta, the national qualification competition of choirs, our choir has repeatedly won the Zlaté pásmo award. The members organise regular concerts and its goal is to cultivate and further revive Kodály's traditions, as well as the dissemination of Hungarian choral culture, primarily among the university youth. The manager of the choir is currently the Faculty of Central European Studies, CPU.
Sport
In addition to individual sports, the sports activities of CPU students are focused especially on team sports. The following sports clubs represent the sport life at the CPU: Volley Project, BKM Youth Basketball Club, Taekwondo and hockey team Philosophers Nitra.
CPU Student Parliament
https://www.ukf.sk/univerzita/studentske-kluby-a-zdruzenia
It organises annual events – Nitrianske univerzitné dni (Nitra University Days), Dni nitrianskych univerzít (Days of Nitra Universities) with the participation of urgent healthcare students who, with the supervision of teachers, provide first aid. https://www.ukf.sk/verejnost/aktuality/udalosti/4288-studentsky-parlament-chysta-online-podujatia)
As a part of ensuring quality studies and extracurricular life, the CPU provides various services to its students (https://www.ukf.sk/studium/sluzby-studentom).
The University Pastoral Centre of Paul Strauss in Nitra (UPC) was founded in December 2008. Its main aim is to provide pastoral care and spiritual guidance to the students and staff of the Nitra universities, other institutions and university halls of residence (www.upcnitra.sk).
The Student Centre (SC) offers advice, counselling and other services to support students’ extracurricular activities. This centralized consultancy unit includes spiritual, financial, career, psychological, legal, social and health counselling and support to the students with special educational needs (https://www.ukf.sk/sc).
The possibilities and conditions of student participation in mobilities and internships are regulated by Directive 12/2021 on the implementation of mobilities within the Erasmus+, other scholarship programmes and bilateral agreements: https://www.ukf.sk/fakulty-a-sucasti/studenske-domovy/73-moja-ukf/4514-12-2021-smernica-o-realizacii-mobilit-v-ramci-programu-erasmus-inych-stipendijnych-programov-a-bilateralnych-dohod.
Instructions for applicants’ registration are published on the university's website: www.ukf.sk The rules for academic recognition are regulated by the CPU Study Regulations: https://www.ukf.sk/images/univerzita/Uradna_tabula/Studijny_poriadok_uplne-znenie_23_11_2020.pdf,
The contact person for students of study programmes at the Faculty of Arts is the Vice-dean for international relations and development PhDr. Dáša Nováčiková, PhD. (dnovacikova@ukf.sk)
The Department of Mass Media Communication and Advertising comprehensively supports national and international mobility and various student activities in accordance with the CPU Internationalization Strategy in Nitra for 2019 - 2025. Within the Erasmus+ programme, the department cooperates with universities in Brussels (Belgium), Nancy, Lyon (France), St. Polten (Austria), Oslo (Norway), Vilnius (Lithuania), Sofia (Bulgaria), Katowice, Warsaw (Poland), Koperi (Slovenia), Prague, Olomouc and Opava (Czech Republic). Students also take part in the internship activity within the Erasmus+ programme (Great Britain, Spain, the Czech Republic, etc.). The department coordinator of exchange programmes is prof. Mgr. et. Mgr. Peter Mikuláš, PhD., contact: pmikulas@ukf.sk.
Criteria and requirements for student applicants (pursuant to Section 57 (5) of Act No. 131/2002 Coll. on Higher Education Institutions and on amendments to certain acts) are always published transparently on the Faculty's website: https://www.ff.ukf.sk/prijimacie-konanie.
The basic condition for admission to a doctoral study is the completion of the second level of higher education in a given or related study programme or field. Admission examination consists of:
Information on admission examinations and application requirements is available on the website of the faculty: https://www.ff.ukf.sk/doktorandske-studium/prijimacie-skusky-na-doktorandske-studium.
Applicants can find more detailed information at:
Admission procedures are governed by the principles of the Faculty of Arts admission process and are published on the Faculty's website: https://www.ff.ukf.sk/prijimacie-konanie. Admission examinations are carried out according to the Admission procedure guide and within the time set by the academic calendar of CPU in Nitra. The requirements for admission examinations are based on the scope and content of the acquired knowledge and skills at the master´s degree. The current offer of study programmes is available on the website: https://www.ff.ukf.sk/ponuka-studia.
General information about the admission procedure is also published on website with precisly described steps (https://www.ff.ukf.sk/prijimacie-konanie/vseobecne-informacie-a-terminy), as well as specified Admission procedure guide (https://www.ff.ukf.sk/images/dokumenty/interne_studium/Z%C3%A1sady_prij%C3%ADmacieho_konania_defdef.pdf), and procedure of filing the application (https://www.ff.ukf.sk/prijimacie-konanie/prihlaska-na-studium). The applicants will receive the Dean's decision on admission/non-admission to study by registered mail to the address given in the application. The decision will be sent to all applicants after the meeting of the admissions committee. The results are also available in electronic form on the web (https://www.ff.ukf.sk/prijimacie-konanie/vysledky-prijimacieho-konania). Other information linked to the admission procedure is also published on the website, e.g. electronic return and other information: https://www.ff.ukf.sk/prijimacie-konanie/elektronicka-navratka.
The faculty created an infomation panel with most frequently asked questions: https://www.ff.ukf.sk/prijimacie-konanie/najcastejsie-otazky
The conditions for admission to the doctoral study programme of Marketing Communication and Advertising are:
Applicants may appeal against the decision of the admission committee to the dean of the faculty.
The results of the admission process over the last period are available in AIS: https://www.ff.ukf.sk/prijimacie-konanie/vysledky-prijimacieho-konania and are regularly published in the form of statistics in the annual report of the Faculty: https://www.ff.ukf.sk/o-fakulte/vyrocne-spravy
Monitoring and evaluation of study programmes by students is carried out each year through student assessment questionnaires. The procedures for monitoring and evaluating students' opinions on the study programme quality are regulated by the Quality Assurance System at the Faculty of Arts, CPU: https://www.ff.ukf.sk/images/dokumenty/predpisy_formulare/dff-system-zabezpecenia-kvality.pdf
Student feedback results are analyzed at several levels of the faculty (Dean's Advisory Board, Scientific Council, Academic Senate, etc.), are communicated with stakeholders and published on the faculty website, in the faculty's annual report (https://www.ff.ukf.sk/o-fakulte/vyrocne-spravy) and in the faculty report on evaluation of teaching and teachers by students (https://www.ff.ukf.sk/organizacia-studia/hodnotenie-vyucby-a-pedagogov-studentmi). The results of the feedback are an important basis for improving the study programme. The results of the questionnaires are communicated to the head of the department, who takes appropriate measures and informs the students about it. Some data is also processed in the form of a report (e.g. here: https://www.ff.ukf.sk/images/dokumenty/predpisy_formulare/dd-hodnotenie-vzdelavania-a-pedagogov-2018-19.pdf, https://www.ff.ukf.sk/images/dokumenty/predpisy_formulare/dff-hodnotenie-vzdelavania-a-pedagogov-2019-20.pdf).
At the same time, the department receives feedback from students at some specific courses, where giving feedback is part of the procedures - for example, within the courses SPV (Bachelor´s degree), Creativity Training (Bachelor´s degree), VKK 1 and 2 (Master´s degree.). Feedback (results) from students of the doctoral study programme are available at: https://drive.google.com/drive/folders/1giaMhSCQWreVIdhNhsp4_jsiS6Aix4r_?usp=sharing. Students also give feedback through their tutors, study advisors, but also through supervisors of their qualification theses (especially at doctoral degree), the results are discussed at the department forum and, if relevant, incorporated into the study programmes.
The department stays in contact with its graduates via its FB page (https://www.facebook.com/kmkarukf), publishes lists of some succesful graduates at its alumni website (http://www.kmkr.ff.ukf.sk/index.php?page=alumni-absolventi-kmkar), but especially through personal contacts with former supervisors. Some graduates work at the department as external practitioners (see above), doctoral graduates and as internal teachers. Many respond and are in contact with the department and its staff spontaneously. Some names of graduates are listed in point 3 b) of this description. Some of the graduates are invited to student competitions, where they also discuss the profile of graduates as well as the content of the study programmes. The information is then discussed at the department meeting as well as in informal debates. Based on the feedback from the graduates, some contents of the courses were modified, as well as the structure of the courses offered.
study guide, accommodation regulations, fee directive, guidelines for student loans, etc.
https://www.ff.ukf.sk/studiumukf.sk/sc
https://www.ff.ukf.sk/organizacia-studia/sprievodca-studiom
https://www.ff.ukf.sk/prijimacie-konanie/poplatky-za-prijimacie-konanie